Licensing & Merch

Game Gear are positioned to power tailor made licensing and merchandise programs for sports rights holders, specific for your requirements. We understand that these two components, licensing and merchandising, are a major part of any professional teams marketing mix, revenue model and brand extension.

Licensing & Merchandise has become one of the most powerful marketing and revenue tools used today, with the latest estimated industry growth at $172.7 billion in retail sales worldwide.  In sports it is about capturing the culture of the sport, identifying the demands and wants of consumers that frequent your sport and delivering products in such a way that these demands are met.

Recently Game Gear partnered with the Gold Coast Blaze NBL franchise, audited the game night facilities, target markets and studies the spending patterns of visitors. We also identified other products to be offered at game nights and have created retailer friendly systems to allow products to be sold all over the Gold Coast.

Acting as a licensee, Game Gear has implemented unique and effective programs to a merchandise campaign ensuring:

Products are targeted specifically to identified markets.
Products will be appropriate to the brand and compliment marketing strategies.
Products are retail ready and prepared.
The brand is extended through a retail presence.
Products reach a wider scope.
Products move from the shelf and increase revenue.
Products are only the best in quality.

Furthermore, Game Gear holds a membership with GS1 Australia, the governing body for bar coding and retail ready systems. We have the knowledge in preparing sports garments to comply with retail standards of various blue chip outlets, shops and chains.